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Philadelphia, PA 19109
215-434-7190
Jessica Sharp
Jessica Sharp

Want your PR firm to survive? You better start evaluating your campaigns.

April 30, 2009

Jessica Sharp

PR evaluation provides an opportunity for ongoing improvement and helps guide future campaigns in a successful direction, but more importantly, evaluation and measurement builds trust between client and agency and demonstrates the value agencies provide. Evaluation is what will keep public relations firms relevant in a world where blogging, tweeting and do-it-yourself reporting are the [...]

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