Spark! Networking is a case study about collaboration and partner relationship management that allows a number of corporate entities to team up and benefit from shared information, cross-over interest, indirect sales channels and integrated systems. Ultimately if you don’t have the skillset in house, find someone who does and create a partnership rather than just [...]
(+) Read More
Twitter Grows Up in Iran
June 23, 2009
Rebecca DevineThe Iranian election has created a watershed moment for social media. For months we’ve been touting the benefits of social media tools for business development, sales, prospecting and market research (Just as Dell: the company revealed earlier this month it had generated more than $2 million through its Dell Outlet Twitter [...]
(+) Read More
Burritos on Ice
Sarah CaseyHow a Hockey Coach’s Burrito Habit Turned Into an Ad Campaign
Pittsburgh Qdoba Franchisee, Agency Use Team’s Playoff Run (and Social Media) to Boost Store Sales
I speak for myself when I praise this article- we here at Maven can’t all be born and raised in the city of champions- Pittsburgh, Pennsylvania! The city has been highlighted [...]
The Strength of Weak Ties
June 4, 2009
Jessica SharpAt the end of last month I graduated from Temple University with a Master’s in Communication Management. The speaker for the School of Theater and Communication’s ceremony was Marjorie Brody, a graduate of the program in 1968 and now CEO of Brody Professional Development, a communication and presentation skills training company. Her message to the [...]
(+) Read More