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Jessica Sharp
Jessica Sharp

Make Your Marketing Dollars Count with PR

November 23, 2009

Jessica Sharp

It’s no surprise that when budgets get tight marketing is the first to get the axe.   The biggest reason for this comes down to the data:  Decision makers in the C-suite justify spending with hard numbers and most public relations campaigns fail to produce anything more than clipbooks, social media activity and advertising value equivalency.  [...]

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Filed under: Measurement
Megan Leitch
Megan Leitch

Sarah Palin Newsweek Cover

November 19, 2009

Megan Leitch

This week’s Newsweek cover featured Sarah Palin….but not as you would normally expect. Palin is featured in running clothes, with the photo coming from a shoot she did for a story for Runners World. I had actually seen the original Runners World article as an avid runner who subscribes to magazine, but I glossed over [...]

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