Rebecca analyzes Toyta’s crisis response to the recent safety recall of over 11 million vehicles
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Celebrity Partnerships Should Come with a Crisis Plan
February 7, 2010
Jessica SharpWill they ever learn? Apparently not. This week McDonald’s announced that they have signed a multiyear partnership deal with LeBron James of the Cleveland Cavaliers. He will kick-off his endorsements with a Super Bowl pregame commercial (perhaps you’ve seen it). In addition to commercials, the partnership will include public appearances at McDonald’s-sponsored events.
Apparently the Tiger [...]
The iPad another example of successful PR from Apple
February 4, 2010
Megan LeitchLast week, Apple finally showed off their newest gadget to the public with Steve Jobs leading the demonstration then allowing reporters to drool over the product. Earlier in January, the WSJ broke the story about the release and that it would be distributed in March. The story was a familiar one, a major outlet leaks [...]
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