I jump to try a free web tool or application. Although I may be giving away some of my research secrets and the following are all free, I thought I would share the wealth.
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A Step in the Right Direction for PR Measurement
August 13, 2010
Jessica SharpLast month, at the 2nd European Summit on Measurement, organized by AMEC and the Institute for Public Relations, a declaration of standards and practices was created to guide measurement and evaluation for public relations. This is great news! Not because I think every PR firm will jump on board with measurement, but because people are [...]
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