Last week, I participated in a panel discussion on social media and engagement at the Urban Land Institute’s Annual Fall Meeting. Moderated by Retail Traffic’s Editor-in-Chief David Bodamer, the session posed an interesting question to the real estate industry: Is commercial real estate social? Resoundingly, the answer is yes, even if real estate has been slow [...]
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What Does Your Marketing Strategy for 2011 Look Like?
October 20, 2010
Jessica SharpPutting your marketing plan in order now will allow you to think strategically about the year ahead and ensure your company’s strategic initiatives receive the resources necessary to succeed. As daunting as it may be, planning in advance will allow you to take an objective look at the year ahead, instead of facing a situation where hasty decisions must be made.
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Does a political ad need to be negative to be effective?
October 1, 2010
Molly OLearyThe fall is always filled with exciting beginnings– back to school, cool mornings, crisp nights, football and perhaps more importantly – it’s Election season! With crucial mid-term elections just five short weeks away, voters need to get ready for the all too familiar negative political ads. As we get closer to November 2nd, you will start [...]
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