If you’re in the PR world I’m sure you’ve seen the recent NYT Small Business blog entry titled “The Problem with Public Relations.” It’s caused quite a stir, to say the least. The general gist is that restaurateur in the Hamptons hires PR firm to create buzz for his new venture. When said firm doesn’t [...]
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Who Do You Trust?
February 15, 2011
Rebecca DevineCEOs regain role as trusted spokespersons The 2011 Edelman Trust Barometer unveiled some surprising shifts regarding who we rely on for credible company information. After several years of looking to peers in social networks for trusted corporate information, the pendulum of trust is swinging back toward CEOs. According to the survey, CEOs now rank among the [...]
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