Social media should always be considered a part of a balanced marketing plan. Marketing is not just about acquiring customers and making sales. Instead, marketing is about creating, maintaining and defining a company to customers. Social networking, like all other marketing, is about presenting your company, product or service as an option to customers and [...]
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Friend, Follow & Like: Check In to Check out Data on Social Media Asks
May 23, 2011
Sarah CaseyWhen signing on to our multiple social networks we are signing up to be bombarded with requests to friend, follow, like, donate, scan, forward, etc. These requests have leapt out of our inboxes and onto virtually everything – TV commercials, napkins, products, store windows and anywhere else people can squeeze one. Sarah and Alterian set out to find out to how many times a day people are potentially hit with a social ask. The answer? 107,945 time a day.
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Osama’s Death Reveals New Comms Challenges
May 11, 2011
Rebecca DevineIt began as a murmur in Citizens Bank Park. During the ninth inning of last week’s marathon Mets vs. Phillies game, there was a rumbling in the crowd. (To view video of the moment, scroll to the bottom of this post). As news of Osama bin Laden’s death spread throughout the ballpark, a chant began [...]
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Measure. Adjust. Repeat.
May 10, 2011
Jessica SharpWe’re quickly approaching the halfway point of 2011. For many of us, that also means we’re approaching the halfway point in our marketing campaign for the year. How effective has it been so far? If your boss asked, could you provide ROI today? If campaign measurement isn’t something that you’re going to worry about until [...]
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