For anyone still riding the wave of tigerblood with Charlie Sheen, you may have noticed a kinder, gentler warlock emerging over the past few weeks. His recent spate of apologies and level headed interviews prove that sincere public mea culpas can help rebuild reputations after even the most bizarre transgressions. To recap: after being fired [...]
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Does Your Company Need a Social Media Policy?
September 28, 2011
Rebecca DevineBy creating a social media policy, our goal is to help clients build brand equity and mitigate the risk that employees will inadvertently post information that damages the company’s reputation. If you don’t have a policy, or are looking to improve your current plan, download Maven Communication’s social media policy template.
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You (yes you) Have the Power to Change the World
September 23, 2011
Jessica SharpA Book Review of “We First,” by Simon Mainwaring For my birthday my husband got me a book called We First: How Brands and Consumers use Social Media to Build a Better World. He’s well aware of my obsession with social media, and had just heard the author interviewed on NPR. This book was a [...]
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Six Months and Six Lessons Learned
September 12, 2011
MavenAs a Drexel University public relations major, I have taken many public relations courses but nothing compares to the ‘real world’ lessons I learned as Maven’s intern. Here are the six biggest lessons I learned during the past six months. PR Lesson #1: Confront the crisis. How you handle your media exposure can make or [...]
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