Maven Communications offers our insight and annual list of the top eleven news stories of 2011. These are the stories that captivated media fixation and the nation’s fascination throughout the year.
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5 Tips for Smarter Networking in 2012
December 19, 2011
Rebecca DevineI’ll be the first to admit it, I hate networking events. The uncomfortable ice breakers, stilted conversation, bad jokes, bad food and shameless sales pitches disguised as sparkling conversation make me want to crawl under the covers. If you feel like I do, the good news is you’re not alone. The bad news? You still [...]
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Best Corporate Apology Ever?
December 12, 2011
Jessica SharpI genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.
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Back to Basics: The Fundamentals of Successful Media Relations
December 5, 2011
Kate LeonardIf you are having a tough time getting media attention for your pitch, use this as a time for reflection. It could be that your pitch isn’t being recognized because you are overlooking the fundamentals of media relationships. Fostering relationships with members of the media is vital for a successful PR professional’s media relations campaign. [...]
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