This week I was invited by the Business Marketing Association to lead a conversation on B2B blogging. I was excited about the opportunity to not only talk about how businesses can effectively use blogs, but to also learn about what others are doing with their own business blogs. The session did not disappoint. The discussion [...]
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Strategic media relations requires a thought process aligned with clients’ business goals and strategy, but can only be done with a constant dialogue with your clients. Conducting regular calls and meetings is time consuming for your clients, so to cut down on time, make sure you are asking the right questions. Below is a list [...]
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There are few sentences PR pros dread more than this one: “I want you to get us in (Insert WSJ, NYT or USA Today).” It’s not that we don’t want our clients featured in the national press (we do). Rather, some stories are simply more effectively told to a more targeted audience. While it’s true that [...]
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