There are a plethora of social media platforms, and each serves a different purpose for a different type of audience. For your B2B social media campaign to be a success, it’s vital to tailor your message accordingly. If you find yourself posting the exact same information to all of your social media platforms, then it [...]
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There seems to be a lot of articles suggesting the best practices for social media. While tips (see mine below) are always helpful, I have found that there is no foolproof way to tackle social media. Every audience is different; an approach for a clothing brand may not be the best approach for a hospital, [...]
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