There seems to be a lot of articles suggesting the best practices for social media. While tips (see mine below) are always helpful, I have found that there is no foolproof way to tackle social media. Every audience is different; an approach for a clothing brand may not be the best approach for a hospital, etc. The best way to figure out what works for your brand is to try a little of everything, get a feel for your particular audience and post material that best suits their interest. Below are four quick and easy tips for people just starting out in social media:
Trial and Error: You’ll never know if something will work unless you try.
Engage: Don’t be afraid to ask your audience for their opinions. Breaking down the wall between consumer and business will give your company a human feel that most big corporations are lacking.
Switch it up: Keep your audience interested in your page by having a variety of posts. Pictures, links and videos are a great way to break up the text posts.
Manage your Expectations: If you are expecting to gain hundreds of followers overnight you may be disappointed. Gaining effective (read: people who are actually interested in your brand) followers takes time but will pay off in the long run.
Relax and have fun with it. It’s always a letdown when a post isn’t embraced by your audience, but the great thing about social media is that there is always another opportunity to post. So, if at first you don’t succeed: tweet or post again. 
