Don't wait until your company finds itself knee deep in a crisis event. Follow these 10 steps to create a corporate crisis action plan and mitigate lasting damage.
Author Archives for Jessica Sharp
Here are the four basic steps to measuring the ROI of digital communications campaigns.
Instead of sending an expensive and ultimately forgetful holiday card this season, let's see how much good law firms can really do.
LinkedIn is the world’s largest professional network, with over 414 million registered users. Unlike many other social networking sites, LinkedIn... View Article
If done well, an imposter can appear as if they are actually an organization, potentially harming the reputation of the corporation or its leadership. Here's how to avoid it.
If you’re taking the time to write an article for publication, you would probably appreciate if people took the time to read it. Here are five ways to get more clicks on your headline.
Here are three of the biggest trends PR folks can expect to see in 2016
A version of this article originally appeared in Law Practice Today. The term “content marketing” has gone from a buzzword... View Article
Crafting a communications strategy well in advance of a company merger or acquisition will ensure a smooth transition process and mitigate negative backlash, both internally and externally.
The sixth annual “Best of The Legal Intelligencer” survey is now live and we’re asking for your support. We were... View Article