You may have a winning PR program, but if you don’t know how to present your results in a way that matters to your audience, it doesn’t matter how great the results.
Author Archives for Jessica Sharp
You've spent a lot of time and money on a rebrand. Don't blow it by not planning a communications strategy to launch it.
Don't wait until your company finds itself knee deep in a crisis event. Follow these 10 steps to create a corporate crisis action plan and mitigate lasting damage.
Here are the four basic steps to measuring the ROI of digital communications campaigns.
Instead of sending an expensive and ultimately forgetful holiday card this season, let's see how much good law firms can really do.
LinkedIn is the world’s largest professional network, with over 414 million registered users. Unlike many other social networking sites, LinkedIn... View Article
If done well, an imposter can appear as if they are actually an organization, potentially harming the reputation of the corporation or its leadership. Here's how to avoid it.
If you’re taking the time to write an article for publication, you would probably appreciate if people took the time to read it. Here are five ways to get more clicks on your headline.
Here are three of the biggest trends PR folks can expect to see in 2016
A version of this article originally appeared in Law Practice Today. The term “content marketing” has gone from a buzzword... View Article