It began as a murmur in Citizens Bank Park. During the ninth inning of last week’s marathon Mets vs. Phillies game, there was a rumbling in the crowd. (To view video of the moment, scroll to the bottom of this post). As news of Osama bin Laden’s death spread throughout the ballpark, a chant began [...]
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What Does Your Marketing Strategy for 2011 Look Like?
October 20, 2010
Jessica SharpPutting your marketing plan in order now will allow you to think strategically about the year ahead and ensure your company’s strategic initiatives receive the resources necessary to succeed. As daunting as it may be, planning in advance will allow you to take an objective look at the year ahead, instead of facing a situation where hasty decisions must be made.
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You Can’t Refudiate It
July 21, 2010
Jessica SharpThis whole Sarah-Palin-making-up-a-word-and-then-defending-it news of late got me thinking about the time Dan Quale thought there was an “e” on the end of potato, which then got me wondering about other ridiculous spoken gaffes our elected politicians make. For entertainment purposes only, here are just a few of the zillions I found: Barack Obama – [...]
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Blunt Stunts: A Look into Public Relations Stunts
July 13, 2010
Sarah CaseyLike the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.
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