In communications, researching and understanding the perspective of your target audience is vital in getting attention.
Categories for Business of PR
Meet our team of summer interns!
This spring Maven welcomed three new interns: Carley Roche, Madison Reiver, and Sandra Do
This month, Maven celebrates our 10 year anniversary. It’s been an incredible adventure. We’ve come a long way since our... View Article
Yes, there are differences between public relations and advertising. Here's a few of those differences.
Eight important things to remember when pitching the press.
ABC's Hit Show Scandal doesn't always shine a nice light on PR Pros, but there are a few things that PR Pros can take away from watching Olivia Pope in action.
Given the reluctance of potential clients to hire a firm based on past successes and general campaign ideas alone, how much insight and information do you include in a proposal without giving away too much?
What does a day in the life of a PR Professional look like? Meghan shows her day in GIF form in her latest blog post
5 things legal marketing professionals need to know about their legal clients and a few tips that may help you navigate the attorney-marketer relationship.