AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.
Categories for Business of PR
Amazon's HQ2 PR Blitz is a brilliant way for the internet behemoth to generate endless waves of positive press.
In communications, researching and understanding the perspective of your target audience is vital in getting attention.
Meet our team of summer interns!
This spring Maven welcomed three new interns: Carley Roche, Madison Reiver, and Sandra Do
This month, Maven celebrates our 10 year anniversary. It’s been an incredible adventure. We’ve come a long way since our... View Article
Yes, there are differences between public relations and advertising. Here's a few of those differences.
Eight important things to remember when pitching the press.
ABC's Hit Show Scandal doesn't always shine a nice light on PR Pros, but there are a few things that PR Pros can take away from watching Olivia Pope in action.
Given the reluctance of potential clients to hire a firm based on past successes and general campaign ideas alone, how much insight and information do you include in a proposal without giving away too much?