For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone... View Article
Categories for Content Marketing
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
If you want to get your message across to target audiences, you need to speak their language. How do you know what their language is? Here are a few ways to figure it out.
This holiday season, we have a lot to be thankful for – our health, families, friends, and much more but,... View Article
In communications, researching and understanding the perspective of your target audience is vital in getting attention.
As the most popular mapping technology, we all are familiar with the life-saving application Google Maps. Google Maps even allows anyone with a google account to create, customize, share, and embed their very own map with its easy-to-use map solution, Google My Maps.
Set yourself up for a successful September with these six marketing to-dos for August.
You've spent a lot of time and money on a rebrand. Don't blow it by not planning a communications strategy to launch it.
As 2016 comes to an end, I’d like to share some successful design trends that I’ve seen work this year, and show how photography knowledge can help.