Recently, I served as Maven Communication’s ambassador, as we were a sponsor, at a wonderful event hosted and organized by Drexel University’s chapter of the Public Relations Student Society of America (PRSSA). This annual day long conference for regional PRSA student chapters focused on “bizarre yet successful PR campaigns in the sports, publishing, film, events [...]
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A Little Birdie Told Me…
March 8, 2010
Sarah CaseySome regard Twitter as nonsense, some think it’s revolutionary- whatever you think, it has people talking. It also has people taking action. Golfer John Daly recently tweeted the number of the Florida Times-Union journalist who wrote an article citing Daly’s PGA tour disciplinary file (which is newsworthy!). Granted 30 relatively tame messages within a couple [...]
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Toyota’s Troubles Accelerate: A PR Perspective
February 11, 2010
Rebecca DevineRebecca analyzes Toyta’s crisis response to the recent safety recall of over 11 million vehicles
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Celebrity Partnerships Should Come with a Crisis Plan
February 7, 2010
Jessica SharpWill they ever learn? Apparently not. This week McDonald’s announced that they have signed a multiyear partnership deal with LeBron James of the Cleveland Cavaliers. He will kick-off his endorsements with a Super Bowl pregame commercial (perhaps you’ve seen it). In addition to commercials, the partnership will include public appearances at McDonald’s-sponsored events.
Apparently the Tiger [...]