Instead of sending an expensive and ultimately forgetful holiday card this season, let's see how much good law firms can really do.
Categories for Legal Marketing
If you’re taking the time to write an article for publication, you would probably appreciate if people took the time to read it. Here are five ways to get more clicks on your headline.
A version of this article originally appeared in Law Practice Today. The term “content marketing” has gone from a buzzword... View Article
In virtually every industry, value eventually migrates from one structure to other structures that better satisfy the needs of the consumer. The value in your business development efforts are no different. Here are a couple of subtle approaches attorneys can take to stay competitive in today’s shifting market.
As a young lawyer you likely already understand the power of social media and like thousands of other legal professionals,... View Article
Content marketing is a way to leverage interesting and valuable content and use it to draw interest in. But the key to success is to ask, “What would my audience want to read?” rather than, “What would the firm want me to say?”
5 things legal marketing professionals need to know about their legal clients and a few tips that may help you navigate the attorney-marketer relationship.
Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on a company and its stakeholders. Here's how lawyers and PR pros approach crisis management differently.
5 ways to use a lateral partner hire as a way to draw some good attention to your law firm
The excitement of starting your first associate position as a young attorney is overwhelming and the idea that you are... View Article