The New Era of Super Bowl Advertising

January 31, 2013

Veronica Mikitka

Is social media ruining today’s Super Bowl commercials? Over the past few years, many advertisers share details about their much anticipated ads, create ad teasers, and even launch the ad a week before on major social platforms like YouTube, Facebook, and others.  If you stop and think about it, companies who leverage and gain more [...]

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Spring Cleaning for Your Marketing Plan

May 18, 2012

Jessica Sharp

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.

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The iPad another example of successful PR from Apple

February 4, 2010

Megan Leitch

 Last week, Apple finally showed off their newest gadget to the public with Steve Jobs leading the demonstration then allowing reporters to drool over the product.  Earlier in January, the WSJ broke the story about the release and that it would be distributed in March. The story was a familiar one, a major outlet leaks [...]

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