In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
Categories for Tools of the Trade
Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
It seems like every day we see a new article on the various updates to social media platforms, often with... View Article
The Social Media Analytics 101 series will break down all the different social media metrics and explain why you should know them.
How to manage your personal brand and image like a PR professional
ABC's Hit Show Scandal doesn't always shine a nice light on PR Pros, but there are a few things that PR Pros can take away from watching Olivia Pope in action.
Starting out in PR or new to the industry? Here are a few helpful characteristics to have that will help you along the way.
Summer brings sunshine, warm weather and an increase in out of office replies. Instead of staring longingly at the clock... View Article
What does a day in the life of a PR Professional look like? Meghan shows her day in GIF form in her latest blog post
What makes B2B and B2C content marketing strategies unique? This article explores how audience, content sourcing and tools differ for B2B and B2C campaigns.