Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
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There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
Ever since the Philadelphia Eagles won Super Bowl LII on February 4, the public has waited to see if President... View Article
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
While the press release is a useful vehicle to package and deliver news, there are a few less conventional ways to get the job done and still garner results for your clients.
Near the beginning of the NFL’s 2017 season, President Trump repeatedly attacked the NFL for allowing players to protest racial... View Article
Amazon's HQ2 PR Blitz is a brilliant way for the internet behemoth to generate endless waves of positive press.
It seems like every day we see a new article on the various updates to social media platforms, often with... View Article
The holiday season can sometimes be a complicated time in the workplace. Here are a few tips to help keep you on top of your PR campaigns.