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Categories for Public Relations
We’ve written about how to keep your PR campaigns on track over the holidays but as we’re in the last... View Article
Learn more about Emily Charles, Account Executive!
For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone... View Article
Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
Ever since the Philadelphia Eagles won Super Bowl LII on February 4, the public has waited to see if President... View Article
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
While the press release is a useful vehicle to package and deliver news, there are a few less conventional ways to get the job done and still garner results for your clients.