It’s been a tough year for most industries, and especially hard hit have been law firms. Associate pay cuts, restructuring of billable hours, cancellation of summer internships and the crumble of some major firms; it’s no wonder marketing is also seeing significant cuts. Here’s the silver lining – now may be the best time yet [...]
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Communicating in Tough Economic Times
May 14, 2009
Megan LeitchThere’s no denying that times are tough. While you can’t control the economy, you can control how you respond to it. Many companies Balloon react by reducing overall spending and in the process, stop communicating with clients to preserve the bottom line. But without our customers where would you be? All companies are based on relationships: dollarwith your customers, potential customers, and employees. Companies that can expand and strengthen these relationships when times are tough are the companies that not only survive, but prosper, especially when things turn around.
Here are a few tips that will help you engage your customers and keep your company top of mind in 2009:
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