There has been a lot written about content marketing recently, but it’s more than just a clever buzzword. Creating an integrated content PR strategy that is relevant, engaging and social can make a huge difference when it comes to marketing your brand. Here are some tips for building a successful content PR strategy. Defining Content PR [...]
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Ten years ago, “all-in-one” agencies were in high demand. If you wanted to compete for a big account, you’d tout your agency’s comprehensive marketing capabilities and boast you could do it all in house. (You say you need a specialty web-design, PR, advertising and digital marketing team? They are all right here!) However, as print [...]
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I genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.
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Move over Twitter and Facebook, there’s a new player in town and they mean business! Business in the terms of receiving over 20-million users in less than three weeks. Just when we thought Facebook conquered the social networking world, Google came out with the new Google+, which is Google’s long-awaited social networking site meant to rival Facebook. [...]
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