Five of my absolutely-all-time-favorites websites to keep tabs on new PR trends, tips, analytics and tools of the trade.
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Five Things Your Company Should Know Before Starting a Blog
April 16, 2012
MavenAs far as social media tools go, blogs can be a huge asset for companies. Blogs have the capability of breaking down the wall between consumer and organization and open up the lines for communication. Companies can share updates and engage in conversations with their audiences. There are many different platforms that your company can use [...]
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The Three Biggest Mistakes Companies Make When Jumping into Social Media
April 4, 2012
Jessica SharpIn the Wall Street Journal on Monday there was an article titled “Here Come Tablets. Here Come Problems.” As I began reading it I realized that you could easily substitute the word “social media” for “tablets” and the story would be almost identical. The article is essentially about companies who jumped on the tablet bandwagon [...]
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Making the Most of Your Social Media Strategy
March 1, 2012
Kate LeonardBy now, you probably have social media accounts put in place to engage current and potential customers, employees, or both. Perhaps it’s worth while taking the time to make sure you are optimizing your social media efforts. According to recent research presented on Ragan.com, timing and content type can greatly change the amount of follower [...]
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