There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
Categories for Social Media
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
It seems like every day we see a new article on the various updates to social media platforms, often with... View Article
The Social Media Analytics 101 series will break down all the different social media metrics and explain why you should know them.
This holiday season, we have a lot to be thankful for – our health, families, friends, and much more but,... View Article
As the most popular mapping technology, we all are familiar with the life-saving application Google Maps. Google Maps even allows anyone with a google account to create, customize, share, and embed their very own map with its easy-to-use map solution, Google My Maps.
Snapchat has long been in need of something new to set it apart from the ever-growing competition, but will its latest update do the trick?