Recently, Hootsuite, a social media management platform, hosted a webinar that covered a pressing issue for those of us in... View Article
Categories for Social Media
For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone... View Article
Do you know how to make your social media strategy meet your goals? Read on for insights from the 2018 Sprout Social Index that can help you reach your goals.
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
It seems like every day we see a new article on the various updates to social media platforms, often with... View Article
The Social Media Analytics 101 series will break down all the different social media metrics and explain why you should know them.