Recently, McDonald’s found themselves in a bit of Twitter trouble, when the seemingly harmless hashtag #McDStories was created.  The company started the hashtag in hopes of positive conversation about the brand and to promote the quality of their ingredients, only to find themselves dealing with graphic consumer complaints and criticism. McDonald’s handled this by ultimately [...]

A Book Review of “We First,” by Simon Mainwaring For my birthday my husband got me a book called We First: How Brands and Consumers use Social Media to Build a Better World. He’s well aware of my obsession with social media, and had just heard the author interviewed on NPR. This book was a [...]

As a Drexel University public relations major, I have taken many public relations courses but nothing compares to the ‘real world’ lessons I learned as Maven’s intern. Here are the six biggest lessons I learned during the past six months. PR Lesson #1: Confront the crisis. How you handle your media exposure can make or [...]