At Maven, we are always looking to promote our clients in new and creative ways. And when there is no “breaking” news to announce on behalf of your clients, a good PR firm will find ways to create their own.
Excel Physical Therapy and Fitness and Salon Vanity by Edmondo Blando, are two consumer clients whose [...]
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Some regard Twitter as nonsense, some think it’s revolutionary- whatever you think, it has people talking. It also has people taking action. Golfer John Daly recently tweeted the number of the Florida Times-Union journalist who wrote an article citing Daly’s PGA tour disciplinary file (which is newsworthy!). Granted 30 relatively tame messages within a couple [...]
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After reading this article with examples of the movie industry’s attempt at viral marketing, one must wonder: “How to?” Some campaigns deemed successful are ones with clear-cut plans. The other half seemed interesting on paper, but crashed and burned when applied.
How then do you attempt a viral campaign with chance of success? Is there a [...]