Recently, McDonald’s found themselves in a bit of Twitter trouble, when the seemingly harmless hashtag #McDStories was created. The company started the hashtag in hopes of positive conversation about the brand and to promote the quality of their ingredients, only to find themselves dealing with graphic consumer complaints and criticism. McDonald’s handled this by ultimately [...]
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Best Corporate Apology Ever?
December 12, 2011
Jessica SharpI genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.
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Pink Fatigue
October 6, 2011
Jessica SharpIt’s October and that means Breast Cancer Awareness month, which means pink, and a lot of it. The color pink, and in particular, the pink ribbon, has long been associated with breast cancer and has done wonders in bringing recognition and awareness to the cause.
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East Coast Quake Shakes Up Social Media and Maven
August 26, 2011
Sarah CaseyThe East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.
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