Blogola: The FTC Takes on Paid Posts BusinessWeek – May 19, 2009 The FTC is trying to establish clear regulations... View Article
Americans love a scandal. We hawk our twitter accounts, watch Entertainment Tonight and subscribe to every trashy magazine to dive into every detail about the latest celebrity gossip. The avalanche of major league baseball scandals recently earned not just sports-section coverage -but front-page news. One by one, syringe by syringe, the greatest players of our generation have crashed and burned. Baseball is now associated as the sport of cheaters, where fans must separate records with an asterisk, or wonder whose guilty or not. Of the 15 players who hit the most home runs from 1993 through 2004, 10 are said to be connected to performance-enhancing drugs by positive tests, the Mitchell Report or news reports. Manny Ramirez just earned that 10th spot.
There's no denying that times are tough. While you can't control the economy, you can control how you respond to it. Many companies Balloon react by reducing overall spending and in the process, stop communicating with clients to preserve the bottom line. But without our customers where would you be? All companies are based on relationships: dollarwith your customers, potential customers, and employees. Companies that can expand and strengthen these relationships when times are tough are the companies that not only survive, but prosper, especially when things turn around. Here are a few tips that will help you engage your customers and keep your company top of mind in 2009:
Today, more and more companies are faced with the difficult task of communicating layoffs, hiring deferrals, salary cutbacks, project delays... View Article
Twitter, Tweets, Facebook, Myspace...Unless you've been living under a rock, you've noticed these social media outlets are gaining traction like wildfire. Not just for teens anymore, social media tools like Twitter and Facebook have quickly gained traction as useful business tools to help companies communicate news, interact with customers and start building brand loyalty with consumers.
PR evaluation provides an opportunity for ongoing improvement and helps guide future campaigns in a successful direction, but more importantly,... View Article