B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
Tag Archive: B2B marketing
What makes B2B and B2C content marketing strategies unique? This article explores how audience, content sourcing and tools differ for B2B and B2C campaigns.
There are a plethora of social media platforms, and each serves a different purpose for a different type of audience.... View Article
This week I was invited by the Business Marketing Association to lead a conversation on B2B blogging. I was excited... View Article