PR Measurement Reporting: Know Your Audience
May 5, 2017 1:59 pmYou may have a winning PR program, but if you don’t know how to present your results in a way that matters to your audience, it doesn’t matter how great the results.
Tag Archive: PR measurement
How to Measure Digital ROI
December 2, 2016 8:00 pmHere are the four basic steps to measuring the ROI of digital communications campaigns.
Top 3 PR Trends for 2016
December 11, 2015 7:16 pmHere are three of the biggest trends PR folks can expect to see in 2016
Measure. Adjust. Repeat.
July 27, 2015 1:52 pmPR Measurement is a cyclical process that should be done throughout a campaign, not just at the end. Here are four essential steps in PR measurement.