You may have a winning PR program, but if you don’t know how to present your results in a way that matters to your audience, it doesn’t matter how great the results.
Tag Archive: PR measurement
Here are the four basic steps to measuring the ROI of digital communications campaigns.
Here are three of the biggest trends PR folks can expect to see in 2016
PR Measurement is a cyclical process that should be done throughout a campaign, not just at the end. Here are four essential steps in PR measurement.