Like the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.
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Interview Tips from the Trenches
May 28, 2010
Rebecca DevineAs a communications agency, media relations training is part and parcel of what we do. We train clients almost every week on media do’s and don’ts to ensure they communicate their messages as clearly and effectively as possible. Recently, however, I was reminded that even the trainers could use some training to brush up on interview skills.
In [...]
All Aboard ‘Bizarre PR’
April 15, 2010
Sarah CaseyRecently, I served as Maven Communication’s ambassador, as we were a sponsor, at a wonderful event hosted and organized by Drexel University’s chapter of the Public Relations Student Society of America (PRSSA). This annual day long conference for regional PRSA student chapters focused on “bizarre yet successful PR campaigns in the sports, publishing, film, events [...]
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Toyota’s Troubles Accelerate: A PR Perspective
February 11, 2010
Rebecca DevineRebecca analyzes Toyta’s crisis response to the recent safety recall of over 11 million vehicles
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