Spring Cleaning for Your Marketing Plan

May 18, 2012

Jessica Sharp

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.

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A PR Maven’s Three Favorite Finds for PR News

April 22, 2012

Sarah Casey

Five of my absolutely-all-time-favorites websites to keep tabs on new PR trends, tips, analytics and tools of the trade.

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Advice for Success and Happiness in PR

March 9, 2012

Jessica Sharp

Yesterday was International Women’s Day, marking the 101st anniversary of the day men and women in Europe rallied for women’s rights to vote, work, and more. To honor the occasion, PR Daily asked 15 female PR practitioners what advice they would give to their female colleagues and competitors. Since I wasn’t included in the 15 (ahem) I [...]

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Making the Most of Your Social Media Strategy

March 1, 2012

Kate Leonard

By now, you probably have social media accounts put in place to engage current and potential customers, employees, or both.  Perhaps it’s worth while taking the time to make sure you are optimizing your social media efforts.  According to recent research presented on Ragan.com, timing and content type can greatly change the amount of follower [...]

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