Tag Archive: public relations

How to Stay Connected During a Digital Detox

March 12, 2018 5:25 pm Published by

In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.

Why Research is Critical to Pitching the Media

July 26, 2017 7:03 pm Published by

Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.