Tag Archive: public relations

Breakfast Brand IHOP Changes Name to IHOb to Promote New Burgers

June 15, 2018 3:54 pm Published by

Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.

A Good Experience: Creating Moments through PR

June 8, 2018 3:14 pm Published by

There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.

How to Stay Connected During a Digital Detox

March 12, 2018 5:25 pm Published by

In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.