Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
Tag Archive: public relations
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
Prior to a major Nor’easter hitting Philadelphia, six broadcast journalists sat on a Philadelphia Public Relations Association (PPRA) panel to... View Article
While the press release is a useful vehicle to package and deliver news, there are a few less conventional ways to get the job done and still garner results for your clients.
Near the beginning of the NFL’s 2017 season, President Trump repeatedly attacked the NFL for allowing players to protest racial... View Article
Turning a pitch into a media opportunity, a phone call often seals the deal.
This weekend, professional sports became political as the president attacked the NFL and the players who have demonstrated during the... View Article
Set yourself up for a successful September with these six marketing to-dos for August.