If you are having a tough time getting media attention for your pitch, use this as a time for reflection. It could be that your pitch isn’t being recognized because you are overlooking the fundamentals of media relationships. Fostering relationships with members of the media is vital for a successful PR professional’s media relations campaign. [...]
(+) Read More
The Evolution of Social Media and Political Campaigns
September 1, 2011
Molly OLearyWith the 2012 Presidential election right around the corner, candidates are gearing up to hit the road and kick off what is expected to be one of the highest voter turnout elections in United States history. Social media will play an integral role in getting out the vote in 2012, mainly due in part to [...]
(+) Read More
East Coast Quake Shakes Up Social Media and Maven
August 26, 2011
Sarah CaseyThe East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.
(+) Read More
The Best FREE Tools for PR Pros
July 27, 2011
Sarah CaseyIn August 2010, I wrote an entry on the best free web tools or applications for PR pros. I decided to revisit this topic because so much has changed in a year. Of course, there are dozens of tools available, but below are the ones I rely on most. If you have others, feel free to share the wealth on our facebook page.
(+) Read More
