CEOs regain role as trusted spokespersons The 2011 Edelman Trust Barometer unveiled some surprising shifts regarding who we rely on for credible company information. After several years of looking to peers in social networks for trusted corporate information, the pendulum of trust is swinging back toward CEOs. According to the survey, CEOs now rank among the [...]
(+) Read More
Saving the National Pastime’s Image: Major League Baseball Needs Some Major Crisis Management
May 15, 2009
Megan LeitchAmericans love a scandal. We hawk our twitter accounts, watch Entertainment Tonight and subscribe to every trashy magazine to dive into every detail about the latest celebrity gossip. The avalanche of major league baseball scandals recently earned not just sports-section coverage -but front-page news. One by one, syringe by syringe, the greatest players of our generation have crashed and burned. Baseball is now associated as the sport of cheaters, where fans must separate records with an asterisk, or wonder whose guilty or not. Of the 15 players who hit the most home runs from 1993 through 2004, 10 are said to be connected to performance-enhancing drugs by positive tests, the Mitchell Report or news reports. Manny Ramirez just earned that 10th spot.
(+) Read More
Comments Off
Communicating in Tough Economic Times
May 14, 2009
Megan LeitchThere’s no denying that times are tough. While you can’t control the economy, you can control how you respond to it. Many companies Balloon react by reducing overall spending and in the process, stop communicating with clients to preserve the bottom line. But without our customers where would you be? All companies are based on relationships: dollarwith your customers, potential customers, and employees. Companies that can expand and strengthen these relationships when times are tough are the companies that not only survive, but prosper, especially when things turn around.
Here are a few tips that will help you engage your customers and keep your company top of mind in 2009:
(+) Read More
Comments Off
