In the Wall Street Journal on Monday there was an article titled “Here Come Tablets. Here Come Problems.” As I began reading it I realized that you could easily substitute the word “social media” for “tablets” and the story would be almost identical. The article is essentially about companies who jumped on the tablet bandwagon [...]
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The Three Biggest Mistakes Companies Make When Jumping into Social Media
April 4, 2012
Jessica Sharp
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Its a New Day: The New #PR Landscape
February 28, 2012
Jessica SharpThis month Maven Communications celebrates its 5th birthday. It’s been an amazing five years, for both the company and the PR industry. Over the last five years we’ve found ourselves with some new, and very useful tools in our ever-expanding PR toolbox. Here’s a quick look at some of the things that have changed in [...]
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H&R Block: A Social Media Case Study (…or something to brighten your tax season)
February 4, 2012
Jessica SharpWe’ve heard about many social media snafus as of late, so I thought I’d write about a positive social media case study, to lighten the mood a bit. And since we’re embarking on tax season, I thought I’d highlight H&R Block. For the past several years, H&R Block has been at the forefront of successful [...]
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Dealing with a #McDisaster
February 3, 2012
Kate LeonardRecently, McDonald’s found themselves in a bit of Twitter trouble, when the seemingly harmless hashtag #McDStories was created. The company started the hashtag in hopes of positive conversation about the brand and to promote the quality of their ingredients, only to find themselves dealing with graphic consumer complaints and criticism. McDonald’s handled this by ultimately [...]
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