Women vs. Men – An Age Old Tale Extending to Social Media

May 9, 2013

Veronica Mikitka

As a first-year college student taking a Communication theory class, we delved into the controversial discussion of the similarities and differences of non-verbal and verbal communication with women and men. The concept of women communicating to foster social connections and create relationships, while men tend to foster relationships by participating in an activity isn’t new, [...]

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How to Write so People will Read it

April 16, 2013

Jessica Sharp

Ever have someone send you an article and, instead of reading the whole thing, you scan it several times to figure out which part is relevant? You could take the time to read the whole thing – but who has time for that? Whether you realized it or not, the way in which we consume [...]

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Factors to Consider before Creating Multiple Social Media Assets

February 11, 2013

Meghan McGarrigle

There are many outlets a company can use to grow their brand: Blogs, Twitter, Facebook, Pinterest, and Instagram to name a few. Although your first instinct may be to spread your brand’s messaging throughout all these different mediums, this may not be the most effective approach. There are two key factors you should consider before [...]

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My Social Media New Year’s Resolutions

December 3, 2012

Jessica Sharp

I never really make New Year’s Resolutions, mostly because I rarely keep them, and then I just feel bad about myself. However, this year I’ve been so immersed in social media that I really want to get myself organized for next year, and thought the best way to do that is to make a few [...]

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