With the 2012 Presidential election right around the corner, candidates are gearing up to hit the road and kick off what is expected to be one of the highest voter turnout elections in United States history. Social media will play an integral role in getting out the vote in 2012, mainly due in part to [...]
(+) Read More
East Coast Quake Shakes Up Social Media and Maven
August 26, 2011
Sarah CaseyThe East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.
(+) Read More
Comments Off
The Best FREE Tools for PR Pros
July 27, 2011
Sarah CaseyIn August 2010, I wrote an entry on the best free web tools or applications for PR pros. I decided to revisit this topic because so much has changed in a year. Of course, there are dozens of tools available, but below are the ones I rely on most. If you have others, feel free to share the wealth on our facebook page.
(+) Read More
Comments Off
Friend, Follow & Like: Check In to Check out Data on Social Media Asks
May 23, 2011
Sarah CaseyWhen signing on to our multiple social networks we are signing up to be bombarded with requests to friend, follow, like, donate, scan, forward, etc. These requests have leapt out of our inboxes and onto virtually everything – TV commercials, napkins, products, store windows and anywhere else people can squeeze one. Sarah and Alterian set out to find out to how many times a day people are potentially hit with a social ask. The answer? 107,945 time a day.
(+) Read More
Comments Off
