Content Marketing

Brands used to want to be in the media. But as newsrooms shrink and self-publishing platforms evolve, today’s brands can be their own media platform. At Maven, we help create content that builds awareness, drives sales, enhances reputations and produces business results.

We develop content people want to read, view, click and share. We craft your brand message to tell stories that add value for your customers and engage your stakeholders. Working with our team of top tier media buying, video and multimedia partners, we analyze the best platforms and distribution methods to meet your business objectives, and create a plan to make it happen. With blogs, white papers, microsites, videos and infographics, we work with you to produce content that drives business results.

Digital and Social Strategy

Getting noticed online takes a thoughtful and integrated digital strategy. Maven takes a holistic approach and creates a digital strategy that identifies where key audiences are and what messages prompt them to take action. Then we measure results along the way and make necessary adjustments to ensure the campaign is optimally effective. Services include:

  • Content Strategy and Editorial Development
  • Competitive Assessment and Platform Identification
  • Community Management
  • Crisis Management and Response
  • Training
  • Analytics, Monitoring and Support

Public Relations

Today’s 24/7 communications environment requires a PR team that knows how to tell a story across multiple channels. Maven’s integrated expertise bridges the traditional and digital media landscapes to offer measurement-based strategies and spot-on message development that delivers your story with impact. Whether it’s in print, in person or across a myriad of social networks, our media team will help you craft the right message to the right audience on the right platforms. And our experienced media trainers will work with you to ensure you deliver the message with confidence. Services include:

  • Media and Analyst Relations
  • Speaking Engagements and Sponsorships
  • Community Relations
  • Byline and OpEd Article Development and Placement
  • Media/Speaker Training

Internal Communications

At times there is no audience more important than the one inside the walls of your company. Effective internal communications can mean the difference between successful corporate transitions and disasters. We help identify champions and ensure buy-in from employees and stakeholders in order to take your company to its next level. Maven has worked with companies through high stakes mergers, company restructures, senior leadership changes and major rebranding campaigns.  

Crisis Communications

No one wants to imagine the worst-case scenario. But when a crisis hits, every second counts. The crisis management experts at Maven have swiftly and strategically guided companies, nonprofits and individuals through complex issues to ensure their reputations remain intact. Specific areas of expertise include:

  • Criminal Investigations
  • Healthcare
  • Labor and Employment, including downsizing and management changes
  • Charter Schools
  • Food/Recalls
  • Litigation Support