NAI BlueStone Real Estate Capital
Create and execute a media relations campaign for BlueStone Real Estate to local, national and trade media to create an ongoing media presence and boost visibility for a real estate investment banking and advisory firm.
Maven developed a campaign that created an ongoing conversation with reporters by producing a regular schedule of press releases on recent deal closings, crafting byline articles for trade publications and positioning key executives as industry thought leaders to the media.
In just four months, the campaign generated over 10 million media impressions, which has led to placements in The Philadelphia Business Journal and The Philadelphia Inquirer, and key trade publications such as GlobeSt.com, Crittenden Report, Real Estate Alert, Real Estate Weekly, Real Estate Journal, NJPA and Hotel Journal.
