Salon Vanity by Edmondo Blando
Increase awareness and prestige for a high-end hair salon, Salon Vanity by Edmondo Blando, in Center City Philadelphia.
Maven developed and executed a communications campaign with an emphasis on social media, traditional media relations and email marketing. Key blogs and consumer and trade magazines were targeted with timely trend pitches, positioning the salon as THE hot spot in Philadelphia and Edmondo as the hottest stylist around.
Maven also created the salon’s Annual Locks of Love Day, where clients who donate at least 10 inches of hair to the national charity receive a free cut and style. In addition, a regular e-newsletter was created and that shares the latest hair tips, trends, product updates, and salon news.
Edmondo is regularly featured in regional lifestyle outlets and has appeared in national woman’s magazines, such as Elle, Fitness and Cosmo. In addition, salon stylists are regularly featured on local television programs demonstrating the it styles and the salon has been recognized by Best of Philly® multiple times. The salon’s Facebook page has more than 580 “likes,” many of whom are regularly engaged with each posting. To date the Annual Locks of Love Day is in its 4th year and has resulted in 1,700 inches of hair donated to the charity. Referral business has grown for the salon as a direct result of e-newsletter-only promotions.