Job Opening: Senior Account Executive - Digital Strategy

Maven Communications, a 2025 winner of the Philadelphia Business Journal’s Best Places to work designation and recognized as one of the region’s 50 most community-minded companies by the Chamber of Commerce of Greater Philadelphia and Points of Light Foundation, is looking for a seasoned digital marketing specialist to join our growing agency as a Senior Account Executive, digital strategy (SAE).

The SAE is a hands-on digital strategist and content creator responsible for developing and executing comprehensive digital communications campaigns for a diverse portfolio of clients. This role focuses primarily on content creation and execution across social media, email, blogs, and paid digital platforms, while also serving as a client contact to ensure seamless delivery of digital programs. The SAE develops content calendars and creates engaging multimedia content, manages paid social campaigns, and identifies influencer partnership opportunities. This position requires a strategic thinker who can translate client goals into compelling digital content and measurable campaigns, with the ability to work independently while collaborating with account teams to deliver results. The SAE will have the opportunity to shape digital strategies, build expertise across emerging platforms, and grow within a dynamic, collaborative agency environment.

Primary Responsibilities

Digital Strategy & Content Creation

Develop and execute comprehensive digital marketing strategies aligned with client business objectives
Create high-quality, engaging content across multiple formats including social media posts, graphics, blog posts, e-newsletters, videos, and other digital-first materials
Design eye-catching graphics and visual content using Canva and other design tools
Write compelling copy for diverse digital channels and audiences, adapting tone and style to match brand voices
Develop and manage content calendars for multiple client accounts across industries
Create platform-specific content for Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, and emerging social platforms
Monitor digital trends and platform updates to keep client strategies current and effective
Develop multimedia content including short-form videos and interactive posts (video experience a plus but not required)

Paid Media Strategy and Execution

Support the development and execution of paid social media campaigns across platforms including Meta and LinkedIn
Assist in creating paid media strategies based on client goals, target audiences, and budget parameters
Learn and apply campaign optimization techniques including budget management, bidding strategies, and audience targeting
Collaborate on ad creative development and testing approaches
Contribute recommendations on paid media investments based on platform performance

Influencer Management

Research and identify relevant influencers and content creators aligned with client brand values and target audiences
Develop influencer outreach strategies and recruitment approaches
Support the development of influencer partnership programs and campaigns
Track influencer campaign performance and provide recommendations for optimization

Campaign Analytics & Optimization

Monitor and analyze social media and digital campaign performance using platform analytics and reporting tools
Track KPIs, prepare monthly reports, and deliver actionable insights to clients and internal teams
Conduct A/B testing on content, creative, and targeting to continuously improve campaign results
Identify optimization opportunities and implement data-driven improvements to ongoing campaigns

Client & Account Management

Serve as day-to-day contact for assigned clients, managing communications and project timelines
Participate in client meetings and calls; prepare agendas, track action items, and follow up on deliverables
Manage multiple client accounts and deadlines simultaneously, ensuring high-quality and timely execution
Maintain client reports, status documents, and campaign trackers
Proactively identify opportunities to enhance digital programs and deliver added value
Support senior account leads in developing integrated communication strategies that include PR elements such as press releases and media outreach when appropriate

Essential Skills Needed for Success in This Position

Content Creation Expertise: Strong writing, graphic design, and multimedia content creation skills with a portfolio demonstrating work across digital channels
Digital Strategy: Proven ability to develop and execute digital marketing strategies that drive engagement and meet business objectives
Technical Proficiency: Experience with social media management tools (Sprout Social, Hootsuite), design platforms (Canva), email marketing programs (MailChimp, Constant Contact), Microsoft Suite, and Google Suite
Platform Knowledge: Deep familiarity with major social media platforms, their algorithms, best practices, and advertising capabilities
Creative Problem-Solving: Strategic, creative thinker who brings fresh ideas and innovative solutions to digital challenges
Analytical Mindset: Comfort with data analysis, performance metrics, and translating insights into actionable recommendations
Paid Media Proficiency: Hands-on experience or strong interest in planning, launching, and optimizing paid social media campaigns with demonstrated results (preference for previous experience)
Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
Communication Skills: Superior written and verbal communication skills with attention to detail
Collaborative Spirit: Team player who thrives in an agency setting and works effectively across disciplines
Adaptability: Comfortable with evolving digital landscapes and quick to learn new platforms and tools

Nice to Have:

Experience with Adobe InDesign or other Adobe Creative Suite programs
Video production and editing skills
Experience in influencer marketing programs

Qualifications

Bachelor’s degree in marketing, digital media, communications, PR, journalism, or related field
4-6 years of relevant agency or in-house marketing experience, including internships
Demonstrated portfolio of digital content creation work across multiple platforms
Experience developing and executing digital marketing strategies

Compensation and Benefits

Maven employees work a hybrid schedule in our center city office located on Broad Street. We offer a full suite of benefits including:

Competitive salary commensurate with experience
Healthcare coverage including dental
Generous PTO and company holidays
401K
Parental leave after 6 months of employment
Paid professional development
Internal mentoring program
Summer Friday schedule
Day off on your birthday
Company provided laptop and monitor

This is a hybrid role in the office at least 2 days a week.

Submit cover letter, portfolio, and a cover letter to jsharp@mavenagency.com.