Insights

Historically, PR success was proven by counting media impressions earned and calculating Advertising Value Equivalents (AVE).…

A communications plan is an essential tool for any business when it comes to creating a roadmap for communications success over…

If your business is looking for a PR agency, your marketing or communications team has some homework to do before deciding which…

Launching a new public relations campaign is an exciting time for a business. Whether you’re looking to start your PR efforts…

Women’s History Month marks a united national effort, commemorating the success and impact of women socially and politically…

At Maven, creating impactful, integrated communication strategies relies on a results and data-driven approach. Tracking and utilizing…

If you’re sitting in an in-house communication position at an organization that is committed to Diversity, Equity, and Inclusion…

A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…