Sparking Nationwide Participation in a Virtual Program

The Challenge

In celebration of Constitution Week, the U.S. Semiquincentennial Commission launched its first virtual educational program to test Americans of all ages on their knowledge of the U.S. Constitution. The America 250 Constitution Quiz was designed to raise brand awareness of America 250, the Commission charged with planning America’s 250th anniversary, and serve as the first of many activations to engage millions of Americans nationwide leading up to 2026. While the infrastructure of the quiz was in place, the Commission needed a solid promotional plan to get the word out and encourage participation in all 50 states and territories.

3,600

Clicks to action

228K

Engagements across Facebook, Twitter & Instagram

380K

Users reached

Strategy

Maven developed a two-week promotional campaign to support the launch and duration of the America 250 Constitution Quiz. The campaign included outreach to media and federal partners in addition to a thoughtfully designed organic and paid social media strategy to capture the spirit of the America 250 Constitution Quiz and reach desired audiences through effective targeting.

America 250: Promoting Brand Awareness with Social Media

Results

This campaign resulted in nearly 14,000 visitors to America 250’s website and 4,000 total quiz entries, with participation from all 50 states and U.S. territories. In just two weeks, America 250’s social media profiles reached nearly 380,000 accounts and saw over 228,000 engagements across Facebook, Twitterand Instagram. As a result of the partner toolkit distribution to federal partners, like-minded organizations, and members of Congress, America 250 gained 145 followers across all three platforms. They garnered mentions from the Library of Congress, Daughters of the American Revolution, American Battlefield Trust, Senator Pat Toomey, Congresswoman Bonnie Watson-Coleman, among others.  

Highlights:
  • $2,000 Budget for Paid Social Media Campaign
  • Nearly 380,000 impressions across a two-week period
  • Over 228,000 engagements across Facebook, Twitter, and Instagram
  • Over 3,600 clicks to action

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