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Insights

Read on to get smart insights, fun commentary and new tools in PR, content and social media.

Content Marketing

7 Steps Develop a Podcast

We recently wrote about the benefits of creating a podcast. With the podcast industry exploding, now might be the time to explore…

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Content Marketing

The Importance of Being Authentic

In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…

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Content Marketing

Top B2B Marketing Trends in 2020 | Maven Communications

2020 marks the start of a new decade and an even more competitive business outlook. Here are the top B2B marketing themes…

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Content Marketing

HOW TO: Get Your PR Efforts Noticed

Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…

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Content Marketing

To Share or Not to Share, that is the Question!

In the past, most viewed PR professionals as people who wrote press releases, pitched the media, and hoped to garner coverage…

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Content Marketing

5 Reasons Why PR and Content Marketing Should Work Together

Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…

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Content Marketing

Alternatives For Writing Your Next Standard Press Release

The press release has essentially remained the same since 1906 when Ivy Lee wrote and distributed the first release…

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