Digital Strategy & Social Media

The Remarkability Factor: Making Content Stand Out in the Digital Ecosystem

Years ago, I listened to “How Things Spread,” an episode from NPR’s TED Radio Hour podcast. The episode brought in thought…

Media & Culture

I Solved a Radio Mystery: PR Reflections on an Unexpected Journey

Recently, I had the pleasure of joining WMMR’s Preston & Steve Show to discuss a mystery posed by one of the hosts of the region’s…

Digital Strategy & Social Media

Beyond the Love Triangle: How Brands Are Winning with The Summer I Turned Pretty

If you have social media (or know women between the ages of 18-54), chances are, you’ve seen content related to the Amazon Prime…

Crisis Communications

All Buzz is Not Good Buzz: Crises and Controversies on Love Island USA Bring PR Lessons to the Mainstream

Written by Breyanna Walcott Reality TV is supposed to be an escape — the kind of show you watch at the end of a long day for…

Crisis Communications

From Crisis to Creative Recovery: Astronomer’s Approach to PR Management

How a tech startup turned a viral scandal into a case study in crisis communications  Last month, New York-based data tech company…

Media & Culture

5 Trends Shaping Today’s Media Landscape

The Maven team has recently been busy hosting media training sessions for several clients. This had me thinking about the dramatic…

Digital Strategy & Social Media

Social Media Alert: Introducing Bluesky

As public relations and social media professionals, we’re always looking for new and innovative ways to communicate with key…

Content Marketing

The Best of the Big Game: Super Bowl Ads That Made an Impact

Forty points earned by the Philadelphia Eagles, 126 million viewers tuned in, and $8 million for 30 seconds of airtime. These…