Measurement

Knowing Your Audience: The Key to Effective PR Measurement Reporting

Effective PR measurement is a critical aspect of public relations, yet it remains a challenge for many agencies and PR departments…

Public Relations

End-of-Year PR Strategies to Kickstart Your Q1 Success

As we approach the end of the year, savvy PR pros know that this is the crucial time to set the stage for a strong first quarter…

Media Relations

The Pros & Cons of Press Release Distribution Services

As a PR agency, a common question we often get from clients is whether distributing a press release over the wire is worth the…

Media Relations

To Send the Follow-up Email or Not?

We’ve all been there. You send a pitch to a reporter and nothing. No acknowledgement of receipt. No “thanks, but no thanks…

Media Relations

The Paris 2024 Olympics: Navigating Challenges and Controversies from a Communications Perspective

Every four years, the world turns its attention to the Olympics and the host city. This year, all eyes are on Paris. With thousands…

Maven Communications

Reflections From My Summer at Maven: Tips for Interns (in PR)

As my summer internship with Maven comes to an end, I’ve spent a great deal of time reflecting on my time the past few months…

Crisis Communications

Navigating a Storm: Crisis Communication Strategies

In recent weeks, several local organizations have found themselves navigating turbulent waters, facing crises that threaten their…

Public Relations

PR Reflections on Jason Kelce Day

This month, Philadelphians of all stripes took a moment to celebrate Jason Kelce Day, a very unofficial holiday honoring the 13-year…

Public Relations

How AI is Revolutionizing the PR Industry

Like many industries, artificial intelligence (AI) is forcing the public relations industry to take a good look at itself. Some…