Media Relations

Leveraging Law Firm Pro Bono Work Through PR

Recently, I had the privilege of moderating a Legal Marketing Association panel on amplifying the reach and impact of pro bono…

Media Relations

The Power of Hyperlocal Media Outreach & Why it Matters in PR

Any Public Relations professional knows that all media coverage is not always created equal. The real magic happens when you tap…

Public Relations

2025 Communications Planning: Build in Adaptability

As 2025 begins, many PR professionals are finalizing their 2025 communications plans. In an earlier blog post, “5 Steps for…

Company

Lessons from My Time at Maven Communications: Tangible Skills and Beyond

As my internship at Maven Communications comes to an end, I find myself reflecting on how much I’ve learned and grown over the…

Measurement

Knowing Your Audience: The Key to Effective PR Measurement Reporting

Effective PR measurement is a critical aspect of public relations, yet it remains a challenge for many agencies and PR departments…

Public Relations

End-of-Year PR Strategies to Kickstart Your Q1 Success

As we approach the end of the year, savvy PR pros know that this is the crucial time to set the stage for a strong first quarter…

Media Relations

The Pros & Cons of Press Release Distribution Services

As a PR agency, a common question we often get from clients is whether distributing a press release over the wire is worth the…

Media Relations

To Send the Follow-up Email or Not?

We’ve all been there. You send a pitch to a reporter and nothing. No acknowledgement of receipt. No “thanks, but no thanks…

Media Relations

The Paris 2024 Olympics: Navigating Challenges and Controversies from a Communications Perspective

Every four years, the world turns its attention to the Olympics and the host city. This year, all eyes are on Paris. With thousands…