Digital Strategy & Social Media

Four Tips for Writing a Social Media Video Script

Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…

Public Relations

Building a Relationship with Clients is Vital

As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…

Measurement

Seven Steps of PR Measurement

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…

Content Marketing

The Importance of Being Authentic

In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…

Media Relations

15-Minute Mini Media Training

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…

Media Relations

Tips to Inspire Your Next Media Pitch

Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…

Professional Services

No More Public Relations Strategy Cookie-Cutting

The cookie-cutter approach might be useful for baking cookies, but in the public relations world, we should throw it away. For…

Public Relations

How PR Strategies Help Companies Communicate Through Change

In today’s Insight, we’ll be discussing how PR strategy can help companies communicate effectively through change. Change is an…