Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…
As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…
Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…
The cookie-cutter approach might be useful for baking cookies, but in the public relations world, we should throw it away. For…
In today’s Insight, we’ll be discussing how PR strategy can help companies communicate effectively through change. Change is an…
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