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Any communications professional knows that getting published isn’t just about having good ideas—it’s about understanding how…
Written by Ava Steneken As I become more immersed in the public relations industry in Philadelphia, a city known for its strong…
Video content has become a cornerstone of effective marketing campaigns. This is particularly true in the legal space, where video…
Last week, Rebecca and Jessica spoke at Bernstein’s 2025 Philadelphia Nonprofit Forum held at Taller Puertorriqueno. The theme…
Let’s be honest—not everything your company does deserves a press release. I’ve seen firsthand how clients sometimes want to…
We’ve all been there. You craft what feels like the perfect pitch—clear, concise, and tailored to the journalist’s beat—and…
Recently, I had the privilege of moderating a Legal Marketing Association panel on amplifying the reach and impact of pro bono…
Any Public Relations professional knows that all media coverage is not always created equal. The real magic happens when you tap…
As 2025 begins, many PR professionals are finalizing their 2025 communications plans. In an earlier blog post, “5 Steps for…
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