Public Relations

The Power of Public Relations in Business Development: Leveraging its Benefits, Acknowledging its Limitations

The business development function in most companies typically sits comfortably in the sales and marketing department. Software…

Public Relations

Advocating for Equality: The Role of Public Relations During Pride Month

As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…

Public Relations

Demonstrating Thought Leadership, Without Having to Rely on Traditional Media

Demonstrating thought leadership is a core component of any comprehensive public relations strategy. While this goal is often…

Public Relations

Career Day Reflections on PR

Recently, I had the honor of speaking to several classes of ninth-to-twelfth graders during a Career Day event at Bodine High…

Public Relations

Making the Most of Your Summer PR Internship

Landing an internship in public relations, whether in-house or at an agency, is a great way to explore the field of communications…

Public Relations

How ChatGPT Will Help PR Professionals, Not Replace Them

By now, you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot that can generate human-like content. The…

Public Relations

The use of Embargoes and Exclusives in PR

Embargoes and exclusives are two media relations tactics that are often misunderstood by clients. Although PR professionals and…

Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…

Public Relations

Common Misunderstandings About Public Relations

Public relations can be a hard concept to understand. Public relations is an abstract concept as it works to change perceptions…