Federal Realty Investment Trust Announces Rebrand of Mercer Mall and New Tenants
The shopping center unveils new name, signage, tenants and upgraded facades
Lawrenceville, NJ – (October 09, 2023) – Today, Federal Realty Investment Trust (NYSE: FRT), a leader in developing sustainable and high-quality retail-based properties, announced the rebrand of Mercer Mall to “Mercer on One.” The rebrand is part of the company’s ongoing investment and commitment to growth in the region. Federal Realty is also pleased to announce the additions of J.Crew Factory and a Crate & Barrel Outlet.
Located on Route One in Lawrenceville, NJ, Mercer Mall has been part of the community for over 40 years. The new name and updated visual identity promotes an all-in-one destination for shopping, dining and gathering. For area residents, professionals from surrounding office buildings, and visitors to the area, the shopping center offers more than 50 stores and restaurants making it a must-shop stop. The new signage is expected to be installed in early fall 2023.
“For over four decades the shopping center has been a foundation of the Lawrenceville community and culture,” said Jeffrey Fischer, Vice President of Regional Leasing at Federal Realty Investment Trust. “The rebrand captures the essence of the shopping center’s location and offerings, creating an all-in-one destination for residents and visitors.”
In addition to the new name and signage, Mercer on One will welcome two new tenants, J.Crew Factory and a Crate & Barrel Outlet, with façade modifications also being made to DSW.
J.Crew Factory, a American brand known for its fun, classic and colorful styles for women, men and kids, is adjacent to DSW and will occupy a 6,100 square foot location. The retailer is slated to open in 2024. Crate and Barrel, an international destination for contemporary and modern furniture, housewares and décor, occupies a 42,000 square foot location and is currently open, adjacent to Nike. DSW, one of North America’s leading branded footwear and accessories retailers, will be undergoing a full remodel and façade upgrade.
The 551,000 square foot shopping center is currently home to various national retailers including Nike, REI, Nordstrom Rack, ShopRite, Bonefish Grill with additional tenants being announced in the coming months. The rebrand was led by Ashton Design, a full-service, multidisciplinary studio focused on branding and placemaking.
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About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 102 properties include approximately 3,300 tenants, in 26 million square feet, and approximately 3,100 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 56 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
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