Nonprofit
Colorectal Cancer Alliance and Independence Blue Cross Launch the 45+ Reasons Campaign
Maven, in conjunction with Mendoza Group, launched 45+ Reasons, Colorectal Cancer Alliance and Independence Blue Cross’s campaign to get more than 5,000 Black Philadelphians ages 45-75 screened for colorectal cancer in the next three years in order to reduce the significantly higher incidence and mortality rates of Black Americans.
Maven, in conjunction with Mendoza Group, was tasked with raising awareness of the 45+ Reasons campaign, educating Black Philadelphians about colorectal cancer and the importance of getting screened to reduce colorectal cancer mortality, and encouraging community and family conversations about colorectal cancer.
Maven created a media relations initiative to launch the campaign, which includes integration of the narrative into promotion of the Alliance’s Colorectal Cancer Walk in Philadelphia, positioning local Alliance team members and partner Penn Medicine doctors as thought leaders on colorectal cancer prevention, and creating a targeted month-long mini-campaign for national Colorectal Cancer Month.
Over the course of the first four months, Maven secured 42 local and trade media placements for the 45+ Reasons campaign including feature coverage on cbs3, Philly Voice, WHYY, WHYY’s The Pulse, WURD Radio, HealthIT, and Fierce Healthcare.
Local and Trade placemets
Broadcast features
Radio features
Maven looks forward to continuing to work on this campaign’s media relations efforts. Stay tuned for more updates!
